Planning for End of Life

About The Founders Steve Byrne and Kerry Shannon

Kerry Shannon is a healthcare consultant with 30 years experience, who brings her MA/Bioethics and Health Policy degree to Final Roadmap®. Her job working in hospitals for decades allowed her to witness first-hand people suffering every day because their loved one did not provide any end of life planning.

Steve Byrne is a successful and experienced entrepreneur who has worked with hundreds of employees in fast-moving businesses. Having worked with so many people whose parents – not to mention themselves – had done little end of life planning, Steve recognized the deep market need.

To address this need, they created Final Roadmap®.

What Inspired Final Roadmap®

Steve and Kerry believe there has to be a better way to prevent the pain, conflict, and suffering related to the loss of a loved one who is unprepared. Both also have personal experience with losing close relatives, friends and loved ones.

All this inspired them to improve end of life planning. They knew there had to be a better way than simply depending on legal documents, which leave countless important questions unanswered and can cause undue stress and guilt for family members and loved ones when someone passes away.

Working with an estate attorney who also saw the effects of clients suffering over the lack of end of life planning by a loved one, Byrne and Shannon refined the concept through thousands of hours of research. The result is Final Roadmap®, an effort by people who have witnessed suffering to ease the pain for others.

Potential members include anyone who eventually will die.

Final Roadmap® is now an active web-based enterprise and continues to grow welcoming Eve Stern, Chief Marketing and Business Development Consultant.

Eve M. Stern, BNS, MS, LME has held a variety of senior executive positions in numerous start-up and turnaround health care and technology companies in the last 35 years. She has been a serial entrepreneur with a proven track record of developing unique products/services and bringing them to market by assembling a quality team of professionals who share the same vision. Throughout her career, she has been attracted to growing companies with social missions to empower self-accountability for improved health and wellbeing.

In 2012, while Eve was serving as CEO, SNAPforSeniors (the largest and most current database of senior housing in the U.S) was sold to Stratose, an affiliate of -Health Dimensions. Post the company’s sale, this provided an opportunity for her to redefine her “third act”. She started as a registered nurse in her 20’s and came full circle returning to direct patient care In 2013, Eve became a medical skin clinician after seeing innumerable cancer patients struggling with skin related treatment disorders. She currently works as a part time Master Medical Esthetician in Bellevue, WA with Dr. Brian Windle /Bellevue Plastic Surgery Group and also acts as a part time consultant to Final Roadmap. Her goal is to help grow Final Roadmap’s user base working directly and indirectly through professionals and strategic alliances on the benefits of advance end of life planning.